基于场景化需求的锦纶内衣产品开发方向分析

Development Analysis of Nylon Underwear Based on Scenario Requirements

文章主要介绍了内衣市场规模和发展趋势,基于场景化的消费需求,以中国国际面料设计大赛中的锦纶面料为样本分析了锦纶面料的开发现状和创新方式,选取了永荣锦江旗下的功能性、差别化、绿色低碳三大锦纶产品系列为应用对象,探讨了锦纶内衣产品的未来开发方向和应用建议,以期为高端国产锦纶的产品开发提供参考。

This paper mainly introduces the underwear market scale and development trend.Based on the scene-oriented consumer demand,the nylon fabrics in the China International Fabrics Design Competition were used as a sample to analyze the development status and innovative methods of nylon fabrics.The paper took three series of Eversun Jinjiang’s nylon products,i.e.,functional,differentiated,green and low-carbon,as the application objects to discuss the future development directions and application suggestions of nylon underwear,so as to provide a reference for the development of high-end domestic nylon products.