控制与引导:新时代网络谣言治理现代化的路径选择——以新冠肺炎防疫运动中的鉴真辟谣为例

Control and Guidance:Novel Coronavirus Pneumonia in the New Era——A Case Study of Jianzhen's Refuting Rumors in the New Crown Pneumonia Epidemic Prevention Campaign

网络谣言具有突发性,流传速度快等特点,严重破坏正常社会秩序,尤其是疫情防控关键时期,网络谣言严重干扰了正常的疫情防控工作,是一种违法行为。网络谣言源自于恐惧、希望、义愤、失衡、刻板、侥幸等社会心理,逐步形成了疫情类谣言、问责型谣言、治疗型谣言、鸡汤型谣言、灵异谣言、阴谋论谣言、预报式谣言等形态。我们只有采取信息公开、规训惩罚、舆论引导、制度设计等治理手段,才能有效遏制谣言的制造与传播,实现新时代网络谣言治理现代化。

Internet rumors have the characteristics of sudden and fast spread,which seriously destroys the normal social order,especially in the critical period of epidemic prevention and control.Internet rumors seriously interfere with the normal epidemic prevention and control,which is an illegal act.Internet rumors originated from social psychology such as fear,hope,righteous anger,imbalance,rigidity and luck,and gradually formed epidemic rumors,accountability rumors,therapeutic rumors,chicken soup rumors,supernatural rumors,conspiracy theory rumors,forecast rumors and other forms.Only by adopting governance means such as information disclosure,discipline and punishment,public opinion guidance and system design can we effectively curb the manufacturing and dissemination of rumors and realize the modernization of network rumor governance in the new era.