宿迁市跨境电商发展路径研究

The Research into the Measures of Promoting Suqian Cross-border E-commerce

随着互联网技术的快速发展和普及,跨境电商已成为现阶段对外贸易发展的重要组成部分,逐步发展成中国进出口贸易的重要力量。宿迁市电商主动融入全球贸易,并取得初步成就,但在人才、交通、基础设施等方面的问题也日益增多。在总结宿迁跨境电商发展成就基础上,分析了宿迁市跨境电商发展过程中面临的阻力,并针对性地提出进一步推进宿迁跨境电商发展的具体路径和保障措施,从发展体系的制定到企业品牌塑造等方面,营造有利于跨境电商发展的政策和社会环境。

With the rapid development and popularization of the Internet technology,cross-border e-commerce has become an important part of foreign trade at present,and gradually developed into an important force in China's import and export trade.Suqian e-commerce actively integrates into global trade and has made initial achievements.However,the problems of talents,transportation,infrastructure and so on are becoming increasingly acute.With the summary of the development achievements of Suqian cross-border e-commerce and the analysis the difficulties in the process of Suqian cross-border e-commerce development,this paper puts forward specific paths and measures to further promote the development of cross-border e-commerce,ranging from the planning of development mode to enterprise brand building,with the purpose of creating an environment conducive to the development of cross-border e-commerce.