基于SNA的成渝城市群旅游流网络结构特征研究

Research on Chengdu - Chongqing Urban Agglomeration Tourism Flow Network Structure based on Social Network Analysis

以成渝城市群为研究范围,借用社会网络理论和方法,通过网络爬虫深度挖掘游记信息,运用UCINET6.0软件对获取的数据进行分析,构建旅游流网络结构评价指标体系,得出成渝城市群旅游流网络结构特征,并根据研究结论提出有针对性的优化发展建议,为具体指导成渝城市群各节点城市旅游资源的开发和旅游线路的组合与规划提供科学依据。研究得出:成渝城市群整体网络密度不高,旅游流分布不均衡,成都市旅游流集聚、扩散作用最为显著;核心区城市与边缘区城市联系不够密切,未能有效发挥辐射带动作用。根据旅游流网络特征,提出建设双核发展模式、加强旅游一体化建设等5个方面的对策建议,以期促进成渝城市群旅游业更好发展。

Adopt social network theory and method(SNA),take Chengdu-Chongqing urban agglomeration as the research scope,16 node cities in the region as the research object,use web crawler to deeply excavate travel information,and use UCINET6.0 software to analyze the acquired data.The characteristics of the tourism flow network of Chengdu-Chongqing urban agglomeration are obtained.The results show that:The overall network density of Chengdu-Chongqing urban agglomeration is not high,the distribution of tourism flows is uneven,and the unipolar network structure is obvious.The accumulation and diffusion of tourism flows in Chengdu are the most significant;the connection between the cities in the core area and the cities in the fringe area is not close enough,and the radiating and leading role is not effectively played.The role of most node cities in the Chengdu-Chongqing urban agglomeration in the network is more consistent with the performance of their tourist reception,tourism income and resource endowment.