符号学理论下中国传统云纹转译设计研究

Research on the Translation Design of Chinese Traditional Moire Based on Semiotics

随着我国文化软实力和文化自信进一步加强,传统元素在设计中的应用越来越广泛,在传承过程中会出现文化寓意缺失、生搬硬套、价值情感淡化等情况。云纹具有流动的形式美、浓郁的民族特质,暗喻人们对美好生活的祈福与追求,其文化影响着现代设计的应用与表达。本文通过符号化的景观语义表达,分析传统云纹符号特征及象征内涵,通过符号能指与所指,指出云纹表意结构,探讨现代传承应用的设计转译手法,并通过现代化设计手法应用于景观中,使传统文化焕活新生,实现民族性与时代性相结合,继而提升景观的文化底蕴和价值。

As China’s cultural soft power and cultural self-confidence are further strengthened,traditional elements are more and more widely used in design.In the process of inheritance,there will be situations such as lack of cultural meaning,mechanical imitation,weakening of values and emotions,and so on.Moire has flowing formal beauty and strong national characteristics,which is a metaphor for people’s blessing and pursuit of a better life,and its cultural abyss affects the application and expression of modern design.Through symbolic landscape semantic expression,this paper analyzes the characteristics and symbolic connotation of traditional moire symbols,points out the moire ideographic structure through symbolic signifiers and referents,and discusses the design and translation techniques of modern inheritance and application.The application of modern design techniques in the landscape revitalize the traditional culture,realize the combination of nationality and the times,and then enhance the cultural heritage and value of the landscape.