传统文化融入靖港古镇招幌设计的必要性研究

Study on the Necessity of Incorporating Traditional Culture into the Zhaohuang Design of Jinggang Ancient Town

本文通过对靖港古镇的实地考察,结合古镇文化与政策要求,针对古镇商铺、历史文化景点的招幌现状特点进行剖析,分析和归纳出行之有效且能凸显靖港古镇历史文化特征的招幌设计新思路。通过材质的选择、形态的构成、色彩的运用、字体的呈现、风格的变化与统一,对靖港古镇的诊所、酥行、饭铺、工艺行、气味博物馆、湘绣店、制鞋厂等有代表性的店铺,以及豆腐店、湘韵生活馆、靖港布鞋、宏泰坊等具有当地历史传承的招幌形态进行分析,对招幌设计中融入传统文化的必要性进行尝试性研究与阐述,实现对传统文化在古镇招幌设计中的传承与创新,对历史古镇的店铺设计与文化发展提供新的思路与路径。

Through the on-the-spot investigation of the ancient town of Jinggang,combined with the cultural and policy requirements of the ancient town,this paper analyzes the present situation characteristics of the shops and historical and cultural attractions in the ancient town,analyzes and concludes the new design idea of Zhaohuang,which is both effective and can highlight the historical and cultural characteristics of Jinggang Ancient Town.Through the selection of materials,the formation of forms,the use of colors,the presentation of fonts,and the change and unification of styles,this paper analyzes the representative shops of Jinggang Ancient Town,such as clinic,Su Xing,Fan Pu,craft store,smell museum,Xiang embroidery shop,shoe factory,as well as Tofu shop,Xiang Yun Life Hall,Jinggang Cloth Shoes,Hong Tai Fang,and so on,which have local historical heritage.The necessity of integrating traditional culture into Zhaohuang design is studied and expounded to realize the inheritance and innovation of traditional culture in Zhaohuang design of ancient town,and to provide a new way of thinking and path for the shop design and cultural development of the historic ancient town.