我国绘本事业建设的现状、成因与对策

Construction of the Picture Book for Children in China:the Current Situation, Cause Analysis and Suggestion

绘本是用图画符号与文字符号巧妙结合的方式来共同表达特定故事和主题的书,它因使用"图像驱动"和"故事驱动"双系统而受到儿童的欢迎和喜爱,并在传递丰富内容、促进认知发展、传承民族文化和塑造儿童价值观等方面发挥重要作用。加强我国绘本建设,确保其能够发挥正向的积极作用尤为重要。当前我国绘本建设在创作主题、创作人员、本土特色、原创市场等方面存在一些问题。为此,有必要从支持原创力度,加强品牌建设,注重红色基因挖掘,发扬优秀传统文化以及贴近现实生活等方面推动我国绘本事业建设。

Picture book which expressed specific stories and themes by picture symbols and text symbols simultaneously. The combination of pictures and texts in the picture books was catered to the children’s thinking development levels, so that it can better convey rich stories and themes to children. Picture books have unique functions in promoting children’s cognitive development, inheriting national culture and shaping children’s values. Therefore, it is particularly important to strengthen the construction of picture books in China and ensure that they can play a positive role for children’s development. Thus this paper investigates the current situation of the construction of picture books in China through diversified channels. Based on the analysis of the number and value orientation of Chinese and foreign picture books, it finds that there are certain problems in the construction of picture books in China in terms of themes, creative personnel, local characteristics and national culture, and the market of original picture books. To this end, it is necessary to support original efforts, brand building, red gene mining, traditional culture and close to real life and other aspects of necessary improvements.