基于“奇点假说”的人机传播范式建构

Paradigm Construction of Human-Machine Communication Based on Singularity Hypothesis

随着自动化新闻、智能语音助手、社交机器人等在平台界面中的兴盛,携带算法技术的机器智能体在传播活动中已不仅是充当媒介,而是被设计为传播主体,承担传播任务,产生社会行动。算法作为全新的技术奇点,也是人机关系的奇点,正成为建设人机共生社会的新兴力量。在此基础上,人机传播逐渐发展成为以技术为主体的传播类型,它打破了既往的人类传播范式,产生一系列颠覆性变革,并成为人类传播历程中的"奇点假说"。奇点命题下的人机传播研究需要挑战长期以来传播学研究的本体论假设,开展以机器作为传播者的传播现象、传播过程和传播规律的研究,并找到全新的分析框架来容纳人与机器的互动以及意义创造。

With the flourishing of automated news,intelligent voice assistant and social robots in various platform,the machine with algorithm technology has not only acted as a media,but has been designed as a communicator,becoming a leading force of intelligent communication.Algorithm technology,as a new force to challenge the dominant position of human beings and build human-machine symbiosis society,is creating the singularity of human-machine relationship.Under the paradigm of singularism,human-machine communication has gradually developed into a communication type with technology as a communicator.It breaks the previous human communication paradigm and produces a series of subversive changes,thus becoming the “singularity hypothesis” in the process of human communication.The research on man-machine communication under the proposition of singularity needs to challenge the ontology hypothesis of communication studies for a long time,carry out researches on the phenomenon,process and rules of communication with machine as communicator,and find a new analytical framework to accommodate the interaction and meaning creation between human and machine.