网络圈群中的主流意识形态认同:价值、藩篱与实现路径

Mainstream Ideological Identity in the Network Circle Group:Value,Barrier and Realization Routine

网络圈群是随着互联网技术发展而形成的一个新兴概念,是人的"结群"需求在互联网空间的实现。凭借交往方式的多样性以及内部的隐蔽性等,网络圈群受到大众追捧。但同时圈群中具象性思维图式、现实性诉求、碎片化信息以及互动式参与模式等也给主流意识形态认同带来困难与挑战。提升网络圈群中的主流意识形态认同,需要从加强转码引导、创新叙事方式、优化内容建设、坚持科学灌输等四个方面进行推进,在具象认知中塑造认同、在情感共鸣中坚定认同、在主流引领中深化认同以及在互动交往中巩固认同。

With the rapid development of the Internet,the network circle group has gradually become an emerging concept,which meets the“clustering”requirement in Internet space.Relying on the diversity of communication methods and the concealment within the circle group,the network circle group has been sought after by the public.But at the same time,there are many features of the circle group bringing difficulties and challenges for the members to identify with the mainstream ideology,for example,the concrete thinking schema,the specific realistic demands,the homogeneous fragmented information and the interactive participation mode.We need to strengthen the transcoding guidance,innovate the narrative mode,optimize the content construction,and adhere to the scientific indoctrination,so as to enhance the mainstream ideological identity in the network circle group.