短视频趋势下医院打造科普品牌的方法与实践

Method and practice of building health science popularization brand in hospital under the trend of video log

本文通过分析医院开展短视频科普活动的现状和问题,探索并提出应对方法。以南方医院短视频科普品牌建设项目的实践为基础,分析总结实践经验,为医院运用短视频平台开展健康宣教提供参考。

This paper analyzes the current situation and problems of video log(Vlog)science popularization in hospitals and explores and puts forward countermeasures.Based on the practice of vlog popular science brand construction project of Nanfang Hospital,this paper analyzes and summarizes the practical experience,to provide a reference for the hospital to carry out health science popularization by using the vlog platform.