基于GIS的猕猴桃电商精准营销智能分析

Intelligent Analysis of Precision Marketing of Kiwifruit Based on GIS

旨在解决传统农产品营销模式中的种植计划粗放、营销市场针对性不足、无法充分挖掘市场等问题,实现猕猴桃电商精准营销。通过互联网等途径采集历年猕猴桃电商营销情况相关数据并建立猕猴桃地理信息数据库,结合GIS的地理数据空间分析与可视化技术,对猕猴桃营销大数据进行智能分析与深度挖掘。可以实现详细的数据统计、分析与总览等,对各地区市场的供需情况精准预测。将相关信息及时反馈给种植者,帮助其进行合理的种植方案决策,同时及时调整猕猴桃种植方案。针对不同季节、地区、需求量、品种等制定精准营销策略,以满足市场多样化需求,有效预防产品滞销等现象发生,切实提高种植户经济效益。

To solve the problems of extensive planting plan, lack of target marketing and insufficient market exploitation in traditional agricultural product marketing mode, we studied how to realize precision marketing in kiwifruit e-commerce. Relevant data of kiwifruit e-commerce marketing over the years were collected through Internet and other methods. According to these data, kiwifruit geographic information database is established. It combines geographic data spatial analysis and visualization technology of geographic information system to conduct intelligent analysis and deep mining of kiwifruit marketing big data. Through this method,the detailed statistics, analysis and overview of marketing data can be realized and the supply and demand situation of each regional market can be accurately predicted. Feedback the relevant information to the growers in time can help them make a reasonable planting plan, and at the same time adjust the kiwi planting plan according to the actual situation. Growers can develop precision marketing strategies for different seasons,regions, demands and varieties to meet the diversified needs of the market. It can effectively prevent the phenomenon of unsalable products and improve the economic benefits of growers.