基于生态位视角的跨境电商产业竞争力实证研究

An Empirical Study on the Competitiveness of Cross-border E-commerce Industry Based on Niche Perspective

跨境电商是经济全球化的新模式,引发生产、流通、贸易和消费等领域的巨大变革。中国跨境电商正值高速发展阶段,跨境电商综合试验区作为跨境电商发展的先行先试区域,是推动国家跨境电商发展的核心力量。本文构建了跨境电商产业生态位评价体系,实证分析了跨境电商综合试验区产业竞争力的综合生态位与重叠生态位,明确了跨境电商综合试验区的产业发展竞争力与竞争格局,并提出了提升跨境电商产业竞争力的具体措施。

The development of cross-border e-commerce has become a new model of economic globalization,triggering tremendous changes in production,circulation,trade,consumption and other fields.China’s cross-border e-commerce is at a stage of rapid development.The cross-border e-commerce comprehensive test zone is the first pilot area for the development of cross-border e-commerce,and is the core force that promotes the development of national cross-border e-commerce.The article builds a cross-border e-commerce industry niche evaluation system,empirically analyzes the comprehensive niche and overlapping niche of cross-border e-commerce industry competitiveness in the cross-border e-commerce comprehensive test area,and clarifies the industry in the cross-border e-commerce comprehensive test area,develops competitiveness and competitive landscape,and puts forward specific measures to enhance the competitiveness of cross-border e-commerce industry.