摘要
本文研究通过对位于良庆区A商住楼项目的开发经营环境进行市场调查分析以及对周边主要同类竞争项目的比较后,对产品、目标客户和价格进行了精准的定位,依据当地目前的状况和对未来的预测且结合项目的特点和优势,对项目进行了财务分析与不确定分析后得到结论并提出建议。
In this paper based on the mass is located in located in LiangQing district A project management environment for market research and analysis and comparison to peripheral main competing projects,products,target customer,and the price for the accurate positioning,according to the local situation and forecast of the future and combining with the characteristics and advantages of the project,After financial analysis and uncertainty analysis of the project,conclusions and suggestions are made.
作者
莫细喜
朱海剑
苏宁川
MO Xi-xi;ZHU Hai-jian;SU Ning-chuan(College of Civil and Architectural,Guangxi University,Nanning 530004,China)
出处
《价值工程》
2022年第2期8-11,共4页
Value Engineering