层次分析法在汽车零部件客户价值评估中的应用

Application of Analytic Hierarchy Process in Customer Value Evaluation of Auto Parts

随着市场经济的快速发展,资本市场准入的增加导致不同行业的客户数量增加,在这种情况下通过研究,实施客户估值,选择估值指标,基于层次分析法,专家分析,建立顾客价值模型,对顾客价值进行综合评价,确定指标权重,控制市场风险、制定市场措施具有重要意义。

With the rapid development of market economy,the increase of the capital market access has led to an increased number of clients of different industries.In this case study,through the implementation of customer value,choosing valuation metrics,based on the analytic hierarchy process(ahp),expert analysis,customer value model is established,and customer value is evaluated comprehensively to determine the index weight,which is of great significance to control market risk and formulate market measures.