“互联网 +”背景下汽车营销管理模式的创新

The Innovation of Automobile Marketing Management Mode under the Background of"Internet+"

信息技术的不断普及大大地拓宽了大众获取咨询的方式和渠道,人们的选择也随之变得多种多样,因此人们倾向于从网络渠道获取相关的信息,比如说汽车的价格、质量以及品牌。同时,汽车企业也需要及时迎合这股互联网的热潮,利用互联网的高效性、便捷性,创新相关汽车营销和发展模式,让网络成为顾客和商家之间的沟通桥梁,以此推广企业的产品,扩大汽车销售市场,提高产业的经济效益和企业竞争力,从而占据一定的汽车销售市场。基于此,本文特地研究了“互联网+”背景下的汽车营销管理模式,意图给相关的营销管理提供一定参考。

The continuous popularization of information technology has greatly broadened the ways and channels for the public to obtain consultations,and people's choices have become diversifi ed.Therefore,people tend to obtain relevant information such as car prices and quality and the brand,from online channels.At the same time,automobile companies also need to cater to this internet boom in time,use the effi ciency and convenience of the internet,innovate related automobile marketing and development models,and make the internet a communication bridge between customers and businesses to promote their products,expand the automobile sales market,and improve the economic effi ciency of the industry and the competitiveness of enterprises,so as to occupy a certain automobile sales market.Based on this,this article specifi cally studies the automobile marketing management model under the background of"Internet+",with the intention of providing a reference for related marketing management.