从模因论看ACG日源流行语“元气”

On the Japanese Catchword "元气" in ACG from the Perspective of Memetics

随着日本ACG文化在中国的流行,ACG语言大量产生并在网络上广泛传播,日渐成为汉语网络流行语。我们以模因论的视角,讨论ACG日源流行语"元气"一词的特征、传播过程及流行原因。研究指出"元气"一词属于强势模因,具有构词能力强、社会关注度高、传播范围广的特征。该词在先秦时期就已存在,被日本借去产生新的用法后重新回归汉语中。其流行原因可从语言内部因素与社会外部因素两方面分析,内部因素在于"元气"一词用法灵活,能产性强,符合语言的经济原则;外部因素表现在网络媒体的发展、使用者求新求异的心理以及ACG文化的流行。

with the popularity of ACG culture in China,ACG language is spreading on the Internet at an amazing speed,and has gradually become a Chinese network buzzword.Based on memetics,this paper discusses the characteristics and spreading process of ACG Japanese catchword"元气",and reveals the reasons for its popularity.It is found that"元气"is a strong meme with the characteristics of strong word formation ability,high social attention and wide spread.The word existed in the pre-Qin period,and was borrowed by Japan to produce a new usage and then returned to Chinese.The reasons for its popularity include both the internal factors of language and the external factors of society.The internal factors are that the usage of"元气"is flexible,productive and in line with the economic principles of language.The external factors are the development of network media,the psychology of users seeking novelty and difference,and the development of ACG culture.