摘要
抖音是字节跳动旗下的一个短视频社区平台,目前已成为国内受众面最广的移动端应用之一。文章选取9所公共图书馆和9所高校图书馆的抖音号,运用网络调查法和内容分析法,考察其在阅读推广中的应用情况,包括发布类型、发布内容、运营数据等分析,最后提出图书馆抖音阅读推广的几点优化策略。
At present,Tik Tok is a short video platform owned by Bytedance,and it has become one of the most popular applications in China.This study takes the Tik Tok Account of 9 public libraries and 9 university libraries as the objects,using network survey method and content analysis method to investigate its application in reading promotion,including release type,release content,operation data.Finally,the paper puts forward several optimization strategies for the reading promotion.
作者
吕浩航
LV Hao-hang(Shanwei Campus of South China Normal University,Shanwei516600,China)
出处
《大学图书情报学刊》
2022年第1期37-42,共6页
Journal of Academic Library and Information Science
关键词
抖音
图书馆
阅读推广
短视频
读者服务
Tik Tok
library
reading promotion
short video
reader service
