高校图书馆抖音短视频建设现状调查及优化策略

Investigation and Optimization Strategy of Short Video Construction in University Libraries:Taking the Tik Tok Platform as an Example

随着5G时代的到来,短视频已成为宣传推广的重要阵地。文章运用网络调查的方法,对我国高校图书馆抖音短视频建设现状进行了调研。通过研究高校图书馆开通抖音短视频的相关数据,如院校分布、地域分布、认证情况、头像类型、开通时间、粉丝数量、获赞情况、作品更新情况及作品内容等,总结高校图书馆抖音号建设的基本情况,提出系统性优化策略,以期为其他高校短视频的发展提供有益借鉴和参考。

With the advent of the 5G era, short videos have become an important position for promotion. The author investigates the current situation of the construction of Tik Tok in academic libraries in my country through the method of online investigation. By studying the relevant data about the opening of Tik Tok in university libraries, such as university distribution, geographical distribution, certification status, avatar type, opening time, number of fans, number of likes,work updates, and work content, the paper summarizes basic situation of Tiktok number construction in the current university libraries. The specific optimization strategies are put forward in order to provide reference for other universities’ Tik Tok construction.