发达国家学生体育消费发展特征及启示

Development Characteristics of Students’ Sports Consumption in Developed Countries and Its Implication to China

为使我国通过学生体育消费向学生提供高质量的体育服务产品而促进学生体育参与。本文采用文献资料法,整理并分析发达国家学生体育消费的发展特征,找出发达国家学生体育参与发展过程中促进学生体育消费的优势所在,以此对我国学生体育消费的发展提出建议。发达国家学生体育消费的发展优势:政府对学生体育消费的财政投入扶持学生体育消费;多元化课外体育活动的开展吸引学生体育消费;学校体育联盟赛事活动促进学生体育消费;职业体育赛事推动学生体育消费;家庭体育带动学生体育消费。建议:加强政策建设、财政支持;充分利用社会资源广泛开展多样化的体育活动;加强学校在学生体育消费中的空间打造;加强体育赛事活动的消费价值;注重家庭体育文化建设,提高学生体育消费发展活力。

In order for China to provide students with high-quality sports service products through student sports consumption and promote student sports participation.This article uses the literature method to sort out and analyze the development characteristics of students'sports consumption in developed countries,to find out the advantages of promoting student sports consumption in the process of student sports participation in developed countries,and to make recommendations for the development of student sports consumption in China.The development advantages of student sports consumption in developed countries:government financial investment in student sports consumption supports student sports consumption;the development of diversified extracurricular sports activities to attract student sports consumption;school sports league events to promote student sports consumption;professional sports events to promote student sports Consumption;family sports drive students,sports consumption.Suggestions:Strengthen policy construction and financial support;make full use of social resources to carry out a wide range of sports activities;strengthen school space for student sports consumption;strengthen the consumption value of sports events;focus on the construction of family sports culture and increase student sports consumption Development vitality.