政策工具视角下中国跨境电商政策文本量化评价研究

Research on Quantitative Evaluation of Chinese Cross-border E-commerce Policy Texts from the Perspective of Policy Tools

跨境电商是一种新型的国际贸易发展模式,政府发布的关于跨境电商的政策对其发展起到了重要的战略支撑作用。以2019—2021年中共中央、国务院及相关部委发布的涉及跨境电商内容的政策文件为对象,在此基础上应用政策工具、政策力度、政策主题三维度分析框架,对政策文本进行分析,剖析政策工具的有效性,研究得出以下结论:在跨境电商方面,政府大多采用环境型政策工具进行规制,供给型政策工具应用比例适中,缺乏需求型政策工具的使用;不同力度的政策所应用的主题范围有较大差异;政府主体倾向采用力度偏弱的规范性政策。为此针对存在的问题,提出优化政策结构、建立稳定有效的政府监督体系、形成多维度的政策互动等建议,以达到政策效用最大化。

Cross-border e-commerce is a new type of international trade development method.The government’s policies on cross-border e-commerce have importantly played an strategic support role for the development of cross-border e commerce.This paper takes the policy documents related to cross-border e-commerce issued by the CPC Central Committee,the State Council and relevant ministries and commissions from 2019 to 2021 as the object,and on this basis,applies the three-dimensional analysis framework of policy tools,policy strength and policy theme to analyze the policy text,analyzes the effectiveness of policy tools,and draws the following conclusions:in terms of cross-border e-commerce,the government mostly adopts environmental policy tools for regulation,and the proportion of supply-based policy tools is moderate,and there is a lack of demand-based policy tools;there are great differences in the scope of themes applied by different policies;the main body of the government tends to adopt weak normative policies.Therefore,in response to the existing problems,this paper puts forward some suggestions to optimize the policy structure,establish a stable and effective government supervision system and form multi-dimensional policy interaction,so as to maximize the effectiveness of the policy.