高职院校基层党建品牌化建设路径探析

A Path to Rebrand Party Building at Grass-roots Level in Higher Vocational Colleges

基层党建品牌化建设是高职院校实现党建和教育相互融合、相互促进的重要法宝和必由之路。在新时代,充分认识高职院校基层党建品牌建设的内涵和意义,针对当前高职院校基层党建中存在的品牌设计浮于表面,流于形式;品牌规划思路混乱,脱离实际;品牌建设循规蹈矩,创新性弱;品牌效应宣传力度小,受众面窄等问题,试图通过以项目促特色,以特色推品牌;围绕教学实际,打造一总支一品牌;创新建设方式,新思党建;加大宣传力度,扩大受众群体等方式来提高基层党建品牌建设的水平和质量,以此来促进高职院校党建水平的整体提升。

It is an indispensable way to dig out characteristics from grass-roots Party building so as to realize the integration and mutual promotion between Party construction and education in higher vocational colleges.It is also necessary to fully understand the connotation and significance of this endeavor.However,problems exist in this field,such as lacking innovation and a down-to-earth design with features,making plans without considering the reality as well as limited access to the idea due to insufficient publicity.In order to address these issues and enhance the overall Party building in higher institutions,measures are suggested as follows:creating brand features through implementing projects,forging each and every general branch with a unique brand based on their respective teaching practice,pursuing innovative methods,stepping up the quality of Party organizations at grass roots through enhanced publicity and expanded receivers.