乡村振兴背景下河北省特色农产品电子商务发展策略研究

Research on E-commerce Development Strategy of Characteristic Agricultural Products in Hebei Province under the Background of Rural Revitalization

发展特色农产品电子商务是建立河北省特色农产品销售流通体系、推进消费品下乡和特色农产品进城的创新渠道,是实现一二三产业融合、推动特色农业经济发展的强大动力。文中基于乡村振兴与河北省特色农产品的相互依存的关系,通过对乡村振兴背景下河北省农产品电子商务发展的环境进行分析,指出河北省农产品现有的电子商务发展模式,并且列举国内成功的农产品电子商务模式,并从中汲取成功的经验,提出乡村振兴背景下河北省特色农产品电子商务发展的建议。

Developing e-commerce of characteristic agricultural products is an innovative channel to establish the sales and circulation system of characteristic agricultural products in Hebei province,and promote the transfer of consumer goods to the countryside and characteristic agricultural products to the city,and is a powerful driving force to realize the integration of primary,secondary and tertiary industries and promote the development of characteristic agricultural economy.Based on the interdependence between rural revitalization and characteristic agricultural products in Hebei province,this paper analyzes the development environment of e-commerce of agricultural products in Hebei province under the background of rural revitalization,points out the existing e-commerce development models of agricultural products in Hebei province,lists the successful e-commerce models of agricultural products in China,then draws successful experience from them,and finally puts forward some suggestions on the development of e-commerce of characteristic agricultural products in Hebei province under the background of rural revitalization.