五大连池矿泉水行业发展趋势分析

Analysis of the Development Trend of Wudalianchi Mineral Water Industry

为促进五大连池矿泉水行业的发展,综述了我国矿泉水行业现状及发展趋势。五大连池矿泉水资源主要是由火山喷发时岩浆液冷却过程中的分导作用和地下水与围岩的溶滤作用形成的,以重碳酸-碳酸矿泉水为主要类型。目前,五大连池矿泉水的利用主要有三个方向,包括在水源地进行矿泉水饮用和泡浴,对矿泉水进行瓶装生产及矿泉水日用化工生产。分析了五大连池矿泉水产业面临的困难与机遇:该区矿泉水产业拥有数个行业内知名的品牌企业,形成了自己的产品风格和代表品类,培养了大批的专业技术人员,极大地促进了本区矿泉产业的发展,带动了当地旅游业、康养业、种植业、食品行业的快速发展。但是,现有在产企业开采的资源储量有限,企业规模较小,竞争力不强,企业科技创新能力弱,产品类型单一,附加值低,没有突出冷矿泉的独特之处和康养保健疗效,缺乏精深加工技术,设备技术更迭慢。展望了五大连池矿泉水产业发展态势:“百泉”齐放、树立品牌。集中力量树立“冷泉”在我国矿泉水市场的独特地位,提高冷泉、重碳酸矿泉水的品牌价值,定位高端特供饮品。充分利用五大连池当地的旅游资源,与矿泉水产业密切结合,做好旅游产品及旅游纪念品的概念定植和输出,扩大招商引资渠道,构建全国多地的销售网点,重视产品科技创新,开发瓶装医疗矿泉水,以期充分发挥五大连池矿泉水资源的价值,推动矿泉水的深度开发利用。

In order to promote the development of Wudalianchi mineral water industry,the study summarizes the present situation of mineral water industry and the development trend in China.The resource of Wudalianchi mineral water mainly includes the point leading function in magma cooling process during paroxysmal eruption,and the form of lixiviation function of underground water and surrounding rock.The main type is bicarbonate-acid carbonic mineral water.At present,there are three aspects of the utilization of Wudalianchi mineral water industry,including drink and bath in water source,bottled production and chemical industry production of mineral water.The study analyzes the difficulties and opportunities of Wudalianchi mineral water industry,i.e.there are well-known brand enterprise in the mineral water industry,the production style and representative types of its own are formed,a multitude of professionals are trained,the development of the mineral productions in the region are greatly promoted,and the rapid development of tourism,nutrition and health,planting and food industry are brought.The resource reserve explored by the enterprises under production is limited,the enterprise scale is less,the competitive ability is insufficient,the scientific innovation ability of the enterprise is lack.The production type is simple,and the additional value is low.The unique of cold mineral water and health care efficiency are not focused on.The fine process technology technology is lack,and the equipment technology is not upgraded rapidly.The development trend of mineral water market in China is prospected,i.e.developing various kinds of mineral water simultaneously,and establishing brand.It is suggested to concentrate in establish the unique orientation of“cold water”in China’s mineral water market,improve the brand value of cold and lixiviation mineral water,and locate high-end special supply;fully utilize the tourism resource of Wudalianchi,closely combine with mineral water industry,do well in the definition setting and output of tourism products and souvenirs,invite investment,and construct various commercial networks in China;focus on the scientific innovation of the products,develop bottled medical mineral water,in order to fully play the value of the resources of Wudalianchi mineral water,and promote the deep exploration of the utilization of mineral water.