摘要
继2003年SARS后新冠肺炎疫情的爆发再次揭示了突发危机事件对于旅游业的巨大影响。在线旅游企业(OTA)是旅游电子商务的重要组成部分,明确其应对突发公共卫生危机事件机制,不仅有助于企业相关策略的制定,更有助于缩短旅游恢复期。以携程为例,在新冠肺炎疫情背景下构建了OTA企业应对突发旅游危机事件系统动力学模型,根据不同的影响因素进行了情景模拟分析,得出了各因素对于OTA应对突发公共卫生危机事件的影响程度,并提出了OTA企业可行的反应策略。
The outbreak of COVID-19 after SARS once again shows the impact of emergencies on the tourism industry.Defining OTA's response mechanism to unexpected tourism events is helpful for agencies to produce strategies,so as to shorten the recovery period of tourism.This paper takes Ctrip as an example and construct systematic dynamic model of OTA's response to public health emergencies in the context of COVID-19 epidemic.Based on different influencing factors,scenario simulation is carried out.This paper analyzes the influence of various factors on OTA's response to public health crisis,and puts forward feasible strategies.
作者
张铁梅
赵敏
ZHANG Tie-mei;ZHAO Min(Tourism Management Department,Shanxi Economic Institute,Taiyuan 030024,China;Faculty of Business Administration,Shanxi University of of Finance and Economics,Taiyuan 030006,China)
出处
《太原学院学报（社会科学版）》
2021年第6期46-54,共9页
Journal of Taiyuan University(Social Science Edition)
