我国民族传统体育文化国际传播的SWOT分析--基于“一带一路”视角

SWOT Analysis on the International Communication of Chinese Traditional Sports Culture--Based on The Belt and Road Initiative

我国民族传统体育文化源远流长。然而,由于近代的屈辱历史和西方现代体育的渗透,我国民族传统体育一度失去往日的光华,处于迷茫的自我封闭状态。“一带一路”倡议的提出与实施,为我国民族传统体育文化的发展与国际传播提供了难得的历史机遇。研究采用文献资料法、SWOT分析法对我国民族传统体育文化自身的优势、劣势进行了分析,并对建设“一带一路”给我国民族传统体育文化对外传播所带来的机遇与威胁因素进行了探讨。研究认为:应尊重异域文化的实然存在,进行自我文化的自省、自觉,摒弃自我文化的缺陷与非理性成分,推进对文化传播的理论探索,积极提升文化软实力,构建传统体育文化的“话语体系”,推动我国民族传统体育文化早日走向世界。

Traditional sports culture of the Chinese national has broad gene and a long history.However,China s humiliation in modern times and the drive and penetration of western sports have made its traditional sports culture lose its glory of the past and become confused and self-enclosed.The proposal and implementation of the Belt and Road Initiative provides a rare historical opportunity for the development and the international dissemination of the traditional sports culture of Chinese national.By means of literature and SWOT analysis,this paper discusses the strengths and the weaknesses of traditional sports culture of Chinese national and the opportunities and threats for its foreign dissemination under the background of The Belt and Road Initiative,and concludes that all the alien cultures should be respected,we should consciously self-examine our own national culture,abandon the defects and irrational elements,strengthen the theoretical exploration of cultural transmission,actively promote cultural soft power,construct a discourse system of traditional sports culture,thus promote traditional sports culture of Chinese national to the world at an early date.