文化产业概论课思政教育元素挖掘与运用研究

文化产业概论是文化产业管理专业的基础核心课程,其中包含丰富的思政教育元素,在实施课程思政改革的过程中,如何深入挖掘且科学有效地应用思政元素是其改革的关键与核心。文章根据文化产业概论这门课的课程特点,以本质论、发展论、经营管理论、对策论四个部分教学内容为载体,挖掘其四个模块内所蕴含的优秀传统文化,把课程思政这一教学理念有意识地且对症地融入到教学各环节中,从而达到思想政治教育与学科知识教育的有机链接。

Introduction to Cultural Industry is the basic core course of cultural industry management,which contains rich ideological and political education elements.In the process of implementing the curriculum ideological and political reform,how to dig deeper and apply ideological and political elements scientifically and effectively is the key and core of reform.Based on the characteristics of the course Introduction to Cultural Industry,this article uses the four parts of teaching content as the carrier of essence theory,development theory,management theory,game theory,and excavates the excellent traditional culture contained in the four parts.We should consciously and symptomatically integrate the teaching concept ofCurriculum Ideology and Politics into all links of teaching,so as to achieve an organic link between ideological and political education and subject knowledge education.