振兴“三大球”背景下开展全国体育院校篮球联赛(SCBA)的价值、困境与策略研究

Research on the Value,Dilemma And Strategy of Developing National Basketball League(SCBA)in Sports Colleges And Universities under the Background of Revitalizing"Three Big Balls"

为促进全国体育院校篮球联赛(SCBA)的健康发展,整体提高赛事影响力与运动员竞技水平,振兴“三大球”发展,助力体育强国建设。采用文献资料法、逻辑分析法等研究方法深入剖析全国体育院校篮球联赛(SCBA)发展在赛事运营、影响力及重视程度等方面存在的现实困境。提出打造全国体育院校篮球联赛(SCBA)特色的专属文化,加强赛事品牌孵化;开发商业价值,提高社会参与度和曝光率,吸引赞助商支持;完善赛制机制,联动相关部门,提供发展内驱动力;服务国家需求,发挥政府领导作用,制定正确发展方向;设计评分细则,给予专门计划,形成特殊培养;践行国家目标,建立健全工作机制,增强领导重视;搭建数据共享平台,实现数据共振,创设交流论坛,构建技能、文化共生的新发展格局;探索赛事利益相关者避险机制的八大策略。

In order to promote the healthy development of the(SCBA)National Sports College Basketball League,improve the overall influence of the event and the athletes'competitive level,invigorate the development of the"Three Big Balls",and help build a strong sports nation.Using literature data method,logical analysis method and other research methods to deeply analyze(SCBA)the actual dilemma of the development of the national sports college basketball league in terms of competition operation,influence and importance.Proposed to create(SCBA)the exclusive culture of the national sports college basketball league characteristics,strengthen the incubation of the competition brand;develop commercial value,increase social participation and exposure,attract support from sponsors;improve the competition system,link relevant departments,and provide development internal drive Serving the needs of the country,giving full play to the leadership role of the government,and formulating the correct development direction;designing scoring rules,giving special plans and forming special training;practicing national goals,establishing and improving working mechanisms,and enhancing leadership attention;building a data sharing platform to achieve data resonance,To create an exchange forum to build a new development pattern of skills and cultural symbiosis;to explore eight strategies for the risk avoidance mechanism of event stakeholders.