茶旅融合视域下文创设计人才培养路径探索——以武夷学院文创设计教学为例

Exploring the Cultivation Path of Creative Design Talents from the Perspective of Tea Tourism Integration:Taking Wuyi University’s Cultural and Creative Design Teaching as an Example

"茶旅融合"是武夷山旅游产业的重要推广模式,但是,一些旅游文创产品的开发与推广中存在同质化等问题。文章基于茶旅融合发展的时代需求,以学校优势学科为基础支撑和先决条件,结合艺术设计学科特点,思索如何在茶旅融合背景下,培养"艺术+"跨行业、具备综合素养的茶旅文创设计人才,旨在通过产教融合的方式,探讨如何提升复合型艺术设计人才的市场针对性和核心竞争力。

"Tea Tourism Integration"is an important promotion model for the Wuyishan Tourism Industry.However,there are problems such as homogeneity in the development and promotion of some tourism cultural and creative products.Based on the needs of the times for the integration and development of tea tourism,this paper uses the school’s superior disciplines as the basic support and prerequisites,combined with the characteristics of art design disciplines,and thinks about how to cultivate"art+"cross-industry and comprehensive literacy tea tourism under the background of tea tourism integration cultural and creative design talents aim to explore how to improve the market pertinence and core competitiveness of composite art design talents through the integration of production and education.