基于点评数据的历史街区文化旅游活力评估研究

Evaluation of Cultural Tourism Vitality in Historic Conservation Area based on Comment Data

基于存量更新、以人为本、数据驱动的时代背景,运用大数据分析方法对青岛鱼山历史文化街区的旅游资源进行4类划分。通过网络文本数据分析游客在街区的旅游需求,并构建历史街区游客感知价值评价体系,从6方面研究游客的文化、商业感知度。最终,对历史文化街区旅游资源及影响力进行评估,以文化资源的活力作为街区更新触媒点带动一般商业,提出基于游客需求的文化旅游空间规划策略,以改善街区文化旅游吸引力、商业带动力不足的现状。为历史街区的文化旅游改造及城市存量更新发展提供参考依据。

Based on times background of redevelopment planning,people-oriented thought,and big data technology,the study divides the resources of Qingdao Yushan historic conservation area into 4 categories using big data analysis method.Through the network text data,this paper analyzes the tourism demand of tourists in the block,constructs the evaluation system of tourists’perceived value in the historical block,and studies the tourists’cultural and commercial perception from 6 aspects.Finally,it evaluates the tourism resources and influence of historic conservation area,takes the vitality of cultural resources as the driving force for block renewal and puts forward the cultural tourism spatial planning strategy based on the needs of tourists,so as to promote commercial development and changes the insufficient situation of tourism attraction and vitality.In consequence,propose strategies to provide references for the development of cultural tourism in historic conservation areas and the urban renewal.