摘要
总部办公建筑作为企业的形象名片,其形象塑造显得尤为重要。文章浙江个推(每日互动)网络科技股份有限公司(个推)总部办公楼规划设计为例,介绍其形象的塑造过程及项目的实践过程,以期为企业总部建筑设计提供借鉴参考。
As the corporate image business card of the headquarters office building,its image shaping is particularly important.This paper takes the planning and design of the headquarters office building of Zhejiang Daily Interactive Network Technology Co.,Ltd.(Getui)as an example,this paper introduces its image shaping process and the practice process of the project,in order to provide reference for the architectural design of enterprise headquarters.
出处
《建筑与文化》
2022年第1期239-241,共3页
Architecture & Culture
关键词
总部办公建筑
形象塑造
设计实践
企业形象
headquarters office building
image-building
design practice
corporate image
