乡村振兴视角下考虑农产品新鲜度的政府价格补贴策略研究

Research on government price subsidy strategy considering the freshness of agricultural products from the perspective of rural revitalization

通过拓展农产品电商渠道加快产销对接、实施农产品政府补贴促进销售是持续推进脱贫地区乡村振兴的关键所在。基于Stackelberg博弈理论,构建了政府补贴下由农户与电商平台组成的两级农产品供应链决策模型。首先,探讨了无政府补贴时,农户与电商平台在单独决策和集中决策两种模式下双方的决策变量及利润。随后引入五种政府补贴策略,探讨不同政府补贴策略对农产品供应链决策的影响及补贴效果。结果表明:政府单独补贴农户,既能给农产品供应链整体带来利润最大化,又可以增加农民收入,达到农产品供应链消费扶贫的效果。通过实施政府补贴、拓宽农产品电商销售渠道与提升农产品新鲜度,三管齐下促进农民增收致富,共同实现乡村振兴。

Accelerating the connection between production and marketing by expanding e-commerce channels of agricultural products and implementing government subsidies for agricultural products to promote sales are the key to continuously promote the revitalization of rural areas in poverty-stricken areas. Based on the Stackelberg game theory, this paper constructed a two-level agricultural product supply chain decision-making model composed of farmers and e-commerce platforms under government subsidies. First, this paper discussed the decision variables and profits of farmers and e-commerce platform under the two modes of decentralized decision-making and centralized decision-making when there is no government subsidy. Then, five government subsidy strategies are introduced to explore the impact of different government subsidy strategies on agricultural supply chain decision-making and subsidy effect. The results show that the government subsidizes farmers individually,which can maximize the overall profits of the agricultural product supply chain, but also increase farmers’ income, so as to achieve the effect of poverty alleviation through consumption of the agricultural product supply chain. By implementing government subsidies, expanding e-commerce sales channels for agricultural products,and improving the freshness of agricultural products, we can promote farmers to increase their income and get rich and jointly realize the strategy of of rural revitalization.