文旅融合视野下的西部少数民族文创产品开发研究

On the Development of Cultural and Creative Products of Western Ethnic Minorities under the Perspective of Cultural Tourism Integration

中国西部大部分地区都属于少数民族聚居地区。虽然经济欠发达,但民间手工艺文化却保存较好,传统技艺类非物质文化遗产较为丰富。在文旅融合政策的推动下,少数民族地区的非遗文创在传承非遗文化、振兴传统工艺、实现手工艺扶贫等方面将迎来新的发展机遇。

Although most areas in western China are inhabited by ethnic minorities with underdeveloped economy,the folk craft culture there has been well preserved with a lot of traditional craft listed as intangible cultural heritage(ICH).Under the promotion of the policy of cultural tourism integration,the cultural creative products in areas dominated by ethnic minorities will witness new development opportunities in aspects of inheritance of ICH,revitalization of traditional craftsmanship and poverty alleviation through craft art.