媒介融合背景下欧美出版企业转型发展的典型策略

Typical Strategies for the Transformation and Development of Publishing Enterprises in the European and American Regions in the Context of Media Integration

欧美地区集中了世界上大部分发达国家,这些地区的出版企业在“全球出版五十强”中占近四分之三。在网络技术、数字技术等现代科技的巨大影响下,由文化与科技融合而衍生的新型出版业态已经显现出了快速发展的态势,吸引着全球各大出版企业争相布局,采取资本运作实现高度的集团化、构建全产业链、实现高效的运营、培养数字化人才等典型策略以实现快速转型,而大众出版、教育出版、专业学术出版企业的转型策略又各有侧重。

The publishing enterprises in the European and American regions account for nearly three quarters of the“Top 50 Global Publishers”and have dominated the world publishing landscape because most of the developed countries are located in these regions.Stimulated by modern internet and digital technologies,a new publishing industry derived from the integration of culture and technology has shown an impetus of rapid development,attracting major publishing enterprises around the world to adopt,who aim to achieve a rapid transformation with certain typical strategies,such as a high degree of conglomeration through capital operation,the construction of a whole industry chain,efficient operation,and the cultivation of digital talents.However,for the publishers in the field of mass publishing,educational publishing and professional academic publishing,their transformation strategies are different with their specific focuses.