旅游文创产品设计地域性表达

Regional Expression in Tourism Cultural and Creative Product Design

目的探讨旅游文创产品设计中的地域性表达策略。方法在整体性视角上审视社会环境的变化和人们精神的转变,引出旅游文创产品设计在这一背景下所要肩负的使命和形式、内容的创新必要,并从发展现状入手,从表面深入内里,挖掘优势与不足,指出旅游文创产品设计的地域性表达还有很长的一段路要走,必须引起重视并加以实践论证,接着以地域特色、品牌和文化内涵的缺失为指引,总结形式、内容与品牌3大方面的融合尝试策略。结论随着人们对精神消费的重视程度的不断提高,文创产品的价值日益凸显,旅游文创产品设计在这一大背景下逐渐发展起来,并与地域性元素进行了多样化地融合,实现了实用价值、生活方式、审美欣赏等功能的合一,但是这种合一是建立在合理利用的基础上的,盲目地植入地域文化元素只能适得其反。

This paper aims to explore the regional expression strategy in the design of tourism cultural and creative products. Looking at the changes of social environment and people’s spirit from the perspective of integrity, this paper leads to the mission of tourism culture and product design under this background and the necessity of innovation in form and content. And starting from the current situation of the development, from deep inside surface, this paper digs the advantages and disadvantages, points out that tourism culture and the regional expression of product design has a long way to go, which must be paid attention to and demonstrated in practice, and then summarizes the integration attempt strategies of form, content and brand under the guidance of the lack of regional characteristics, brand and cultural connotation.With the continuous improvement of people’s emphasis on spiritual consumption, the value of cultural and creative products has become increasingly prominent. Under this background, the design of tourism cultural and creative products has gradually developed and diversified integrated with regional elements, realizing the integration of practical value, lifestyle, aesthetic appreciation and other functions, but this integration is based on rational utilization, blindly implanting regional cultural elements can only be counterproductive.