习惯与饮食消费行为:行为预测、特征和干预策略

Habit and diet consumption behavior:behavioral prediction,characteristics,and intervention strategy

习惯是一种由固定的情境线索触发的自动化或冲动。饮食消费行为是消费者日常消费的重要方面,且在很大程度上受到习惯的影响。习惯调节态度、意图和目标与饮食行为之间的关系。习惯驱使下,消费者的饮食行为呈现出信息搜寻和使用范围受限和极大依赖于情境线索等特征。健康饮食行为的建立和维持的干预手段也需要充分考虑习惯的形成规律和特点。本研究从习惯的概念出发,讨论了习惯与饮食行为的关系,并探索了健康饮食行为习惯建立的有效干预策略。

Habit refers to a type of automaticity or impulse in responding that develops as people repeat actions in stable circumstances.Dietary behavior is an important aspect of consumers’daily consumption and is heavily influenced by habit.Habits moderate the relationship between attitudes,intentions and goals and dietary behavior.Habit-driven dietary behavior is characterized by a restricted range of information seeking and use and a strong reliance on contextual cues.Interventions for the establishment and maintenance of healthy dietary behavior also need to take into account the patterns and characteristics of habit formation.This study discusses the relationship between habits and dietary behavior from the concept of habit and explores effective intervention strategies for the establishment of healthy dietary habits.