移动终端智能技术在黑龙江省惠农信息服务中的应用

Application of Mobile Terminal Intelligent Technology in Information Service of Benefiting Farmers in The Whole Province

为全面落实中央关于农业农村信息化建设的战略部署,黑龙江省自2014年开始开展信息进村入户工程试点工作。围绕惠农信息服务内容,工程项目建设开发了以“惠农助手APP”和“惠农达人”微信小程序为代表的移动终端智能技术应用,应用系统整合“公益”“便民”“电商”“培训体验”等“四类服务”,全方位信息化服务农民生产生活。从信息、服务、技术等各领域实现惠及民生,具有极为重要的社会意义。疫情防控期间,黑龙江省农业农村厅全面部署信息进村入户工程建设,充分发挥工程服务应用效能,积极帮助黑龙江省农民和各级农业部门抗疫情、备春耕,为加快落实疫情防控、推进农业农村各项工作提供有力信息化支撑。“惠农达人”微信小程序通过黑龙江省各地公益直播活动组织,将信息进村入户工程主推“四类服务”内容在各地得到有效落地,破解了长期以来通过触摸屏终端提供单点信息服务的被动局面,从积极向上的角度进行方向指引,致力打造一档能够获得黑龙江省农民关注和信赖的信息服务品牌。

In order to fully implement the strategic plan of the central government on the construction of agricultural and rural informatization,Heilongjiang Province has started to carry out the pilot project of information into villages and households since 2014.Focusing on the content of Huinong information service,the project has developed the service application represented by“Huinong assistant app”and“huinongdaren”wechat applet,systematically integrating“four types of services”such as“public welfare”,“convenient people”,“e-commerce”and“training experience”to serve farmers'production and life in an all-round way,benefiting people's livelihood from information,service,technology and other fields,It is of great social significance.During the period of epidemic prevention and control,the Department of agriculture and rural areas of Heilongjiang Province fully deployed the project construction of information into villages and households,gave full play to the application efficiency of engineering services,actively helped farmers and agricultural departments at all levels to prepare for spring plowing,and provided strong information support for accelerating the implementation of epidemic prevention and control and promoting various agricultural and rural work“The wechat app of huinongdaren has effectively implemented the“four types of services”of the information into the village and home project through public welfare live broadcast activities throughout the province,breaking the passive situation of providing single point information services through touch screen terminals for a long time,and guiding the direction from a positive perspective,We are committed to building an information service brand that can win the attention and trust of farmers in the whole province.