基于网络点评的郑州市森林公园使用后评价研究

Analysis on Occupancy Evaluation of Zhengzhou City Forest Park Based on Online Reviews

以郑州市森林公园为例,采用内容分析法和ROST Content Mining软件,通过大众点评网、携程网等旅游网站获取有关景区的评论数据,进行高频词分析、语义网络分析以及情感分析,分析游客游后感知并研究使用后评价。结果表明:郑州市森林公园的使用后综合评价为公园景色优美、环境宜人,符合森林公园定位;游园性价比高,整体满意度高;游客活动以生态健身为主,但景观特色未完全展现;景区基础设施服务有待提高。因此,提出公园要打造景区特色优势、提高基础设施服务、加强文化及科普宣传、建设智慧公园等建议。

Taking Zhengzhou City Forest Park as an example,this paper has adopted the content analysis method and ROST Content Mining software for high-frequency word analysis,semantic network analysis and sentiment analysis on comment data of the forest park obtained from travel websites such as Dianping.com and Ctrip.com.Finally,an occupancy evaluation of the Zhengzhou City Forest Park is obtained:the park has a beautiful scenery and pleasant environment in line with the positioning of forest parks;its cost performance ratio is high with a good overall satisfaction;the activity available for visitors is mainly ecological fitness,landscape features are not fully developed;the infrastructure services of the scenic area need to be improved.Therefore,it is put forward to build the characteristic advantages of this park,improve infrastructure services,strengthen the promotion of culture and science,and build the smart park.