4PL平台与物流服务提供商合作演化博弈研究

Research on Evolutionary Game of Cooperation between 4PL Platform and Logistics Service Provider

本文在4PL平台与物流服务提供商合作面临困境的背景下,为了深入探究4PL平台与物流服务提供商策略选择的动态过程,客观揭示两方主体参与行为的演化博弈关系,为4PL平台处理合作关系提供理论依据,在有限理性的假设前提下,通过构建演化博弈模型分析双方的博弈关系和稳定策略,并运用系统动力学进行建模仿真,明确了超额收益、额外成本、损失成本对4PL平台和物流服务提供商参与行为的影响路径。研究表明,超额收益和损失成本的增加、额外成本的降低,将会有助于4PL平台和物流服务提供商朝着生态合作、合作方向演进;但损失成本和额外成本在一定范围内,整个系统将会朝着传统合作,不合作方向演进,也就是会陷入最差的博弈状态,因此,4PL平台、物流服务提供商都应该从自身角度做出相应努力避免出现最差的博弈状态。

In the context of the difficulties faced by the cooperation between 4 PL platform and logistics service provider,to deeply understand the dynamic process of strategic choice between 4 PL platform and logistics service provider,this article objectively reveals the evolutionary game relationship between the participation of the two parties,and provides a theoretical basis to handle the cooperative relationship for 4 PL platform.Under the premise of bounded rationality,this article analyzes the game relationship and stable strategy of the two parties by constructing an evolutionary game model,and uses system dynamics for modeling and simulation,clarifying the effect of excess profits,additional costs,and loss costs on the participation behavior path of 4 PL platform and logistics service provider.Research shows that the increase in additional benefits and loss costs,along with the reduction of additional costs,will help 4 PL platforms and logistics service providers evolve towards ecological cooperation,cooperation.When the loss costs and additional costs are within a certain range,the entire system will evolve towards traditional cooperation,non-cooperation,i.e.,it will reach the worst game status.Therefore,4 PL platforms and logistics service providers should make corresponding efforts from their own perspectives to avoid the worst game status.