3Lefkoff-Hagius, Roxanne, and Charlotte H Mason. Characteristic, beneficial, and image attributes in consumer judgments of similarity and preference[J]. Journal of Consumer Research, 1993, 20(Jun. ): 100-110.
4Ratneshwar, S, and Allan D Shocke. The application of prototypes and categorization theory in marketing: Some problems and alternative perspectives[J]. Advances in Consumer Research, 1988, 15(1): 280--285.
5Lawson, Robert. Consumer knowledge structures: Networks and frames[J]. Advances in Consumer Research, 1998, 25(1): 334--340.
7Keller, Kevin Lane. Brand synthesis: The multidimensionality of brand knowledge[J]. Journal of Consumer Research, 2003, 29 (Mar.): 595-600.
8Cohen, Joel B, and Kunal Basu. Alternative models of categorization: Toward a contingent processing framework[J]. Journal of Consumer Research,1987, 13(Mar. ): 455--472.
9Sujan, Mita. Consumer knowledge: Effects on evaluation strategies mediating consumer judgments[J]. Journal of Consumer Research, 1985, 12(Jun. ): 31-46.