基于KANO模型的乡村旅游APP设计策略研究

Research on Rural Touristic APP Design Strategy based on KANO Model

随着乡村振兴政策在国内的大力推行,许多乡村寻求城市周边旅游作为突破口。但是当前的乡村旅游服务仍缺乏完整的体系,市面上也缺乏针对乡村旅游服务的APP。因此,文章采用服务设计的方法分析游客在乡村旅游中的需求,并利用KANO模型对需求进行优先级排序和筛选,以此为依据设计乡村旅游APP,同时为其他的旅游服务APP设计提供一定的借鉴。

With the vigorous implementation of rural revitalization policies in countryside,many villages seek for tourism around cities as a breakthrough.However,the current rural tourism services still lack a complete system,and there is also a lack of APPs for rural tourism services on the market.Therefore,the article analyzes the needs of tourists in rural tourism through the method of service design,and uses the KANO model to prioritize and filter needs,and design rural tourism APPs based on this,and at the same time provide reference for the design of other tourism service APPs.