“新丑风”的崛起--浅析现时代下平面设计的个性表达

The Rise of the New Ugly Wind:The Personality Expression of Graphic Design in the Present Era

随着时代的发展,大众审美随之产生变化。如今,设计领域掀起了一股"新丑风""野性设计"的风潮。以高田唯为代表的新丑风设计风格逐渐打破了普世审美统领下的设计准则,给单调、冷漠的设计环境带来了一丝怪诞和个性之味。高田唯"丑"的尝试对于高度统一的审美标准时代具有不可估量的现实价值。文章在论述此风格的基础上,剖析此风格崛起的原因,研究此风格在平面设计中如何运用,总结此风格引发的平面设计领域思考。

Society's standard of beauty changes as time goes by.Nowadays,there is a rising tide of“New Ugly”and“Wild Design”trends in the design field.The“New Ugly”design style represented by Yui Takada gradually broke the design principles under the influence of universal beauty standards,and it brought a grotesque and individualized flavor to the monotonous and unexciting design environment.Takada’s attempt at“Ugly”is of immeasurable practical value to the era of highly unified aesthetic standards.Based on the discussion of his design style,this paper analyzes the reasons for the rise of this style,studies how it is used in graphic design and summarizes the ideas it inspires in graphic design.