高职农产品营销课程目标导向学习法应用研究

Application of Goal-Oriented Learning Method for Agricultural Product Marketing Course in Higher Vocational Colleges

高职农产品营销课程的教学要在抓住其自身教学特点的同时找准存在的问题。在运用目标导向理论与建构主义理论的基础上进行农产品市场营销课程教学法的创新,打造“510模式”。在以学生为中心的基础上,通过理论与实践的自主学习锻炼,再通过教师和同学集体的反馈以及教师最后的总结,可以使学生更好地掌握所学知识,提升营销能力。通过教法实践,在取得了较好效果的同时,也出现了学生自学阶段效果差、独自实践与小组要求有差距、组内协调互帮效果不好等问题。应该在强调学生为中心的同时,适当加强教师的引导作用,做到学生主体性与教师主导性的有机统一。

The teaching of agricultural product marketing course in higher vocational colleges should grasp its own teaching features and find out the existing problems.This paper proposes to use goal-oriented theory and constructivism theory to innovate the teaching method of agricultural product marketing course,and create“510 model”.On student-centered basis,students can better master the knowledge and improve marketing ability through autonomous learning exercise in theory and practice,feedback from teacher and students as well as the teacher’s final summary.Through the practice of teaching methods,while achieving good results,there are also some problems,such as poor effect in selfstudy stage,gap between independent practice and group requirements,poor coordination and mutual help in the group and so on.While emphasizing student-centered role,it is necessary to appropriately increase the guiding role of teachers,pay attention to the organic unity of students’subjectivity and teachers’dominance.