古典设计元素在中成药包装中的应用

Application of Classical Design Elements in Chinese Patent Medicine Packaging

经过数千年的沉淀,中国传统古典文化保留了鲜明的民族特色和深厚的文化底蕴。古典元素作为一种艺术形式运用在中成药包装设计领域中,既能吸收传统古典文化审美精髓,同时也能展现医学特色,赋予新的时代感和生命力。中成药包装设计如何在不脱离传统文化的同时,又能结合现代文化趋势,创造出更加符合人们审美品位的艺术作品,这是值得深入思考的。本文以古典设计元素在中成药包装中的应用为切入点,探讨如何挖掘古典设计元素的独特魅力,将中国古典文化融入中成药包装中,以创造传统魅力和丰富的文化内饰。

After thousands of years of precipitation,Chinese traditional classical culture has remained its distinctive national characteristics and profound cultural deposits.Classical elements,as an art form,can not only absorb the aesthetic essence of traditional classical culture,but also show its medical characteristics and give a new sense of the times and vitality when applied in the field of Chinese patent medicine packaging design.It is worth thinking deeply about how the packaging design of Chinese patent medicine can create art works more in line with people’s aesthetic taste by being combined with modern cultural trends while not separating from traditional culture.Starting from the application of classical design elements in the packaging of Chinese patent medicine,this paper discusses how to excavate the unique charm of classical design elements and integrate Chinese classical culture into the packaging of Chinese patent medicine to create traditional charm and rich cultural interior.