插画艺术在产品包装设计中的研究

The Research of Illustration Art in Product Packaging Design

插画因其色彩搭配丰富多样,可以形象地表达,视觉冲击感极强等优势,在现今的设计专业领域内广泛地被运用,成为一种无法被替代的表现方式。通过介绍插画在商品包装设计中的意义,在商品包装运用中的艺术优势与形式特点,剖析插图艺术在食品包装设计中的实际运用,望借助优秀的插画艺术凸显产品的风格特点,推动产品品牌的传播和推广。

Due to illustration’s rich and varied color collocation,vivid expression,strong sense of visual impact and other advantages,it has been widely used in today’s professional design field,and has become an irreplaceable way of expression of illustration.And its significance in the commodity packaging design was introduced,and its advantages in the use of commodity packaging art and form characteristic,then analyzes the illustration art in the practical application in food packaging design,the main purpose is to use good flower art to highlight the style of the product characteristics,thus is advantageous to the product brand spread and popularization.