中国传统美学在粽子包装设计中的体现

The Embodiment of Chinese Traditional Aesthetics in Zongzi Packaging Design

中华民族在五千年的历史浸润中形成了自己独特的美学体系。作为传统美食符号的粽子是中国传统文化的缩影,因此粽子的包装亟需寻求符合中国传统美学精神的形式。本文分别从自然美、功能美、形式美和道德美几个角度,总结了中国传统美学思想在现代粽子包装设计中的表现,期望通过粽子包装的研究探索传统美学在新时代的融合与传承。

The Chinese nation has formed its own unique aesthetic system in 5000 years of historical infiltration.As a symbol of traditional food,zongzi is the epitome of Chinese traditional culture.Therefore,the packaging of zongzi urgently needs to find a form in line with the spirit of Chinese traditional aesthetics.From the perspectives of natural beauty,functional beauty,formal beauty and moral beauty,this paper summarizes the performance of Chinese traditional aesthetics in modern zongzi packaging design,hoping to explore the integration and inheritance of traditional aesthetics in the new era through the research of zongzi packaging.