青年网络政治意识表达与引导研究——基于对B站共青团中央视频弹幕的话语分析

Research on the Expression and Guidance of Youth Network Political Awareness:Based on Discourse Analysis of the Bullet Screen of Videos of the Central Committee of the Communist Youth League of China in Bilibili Video Website

受新冠肺炎全球大流行和世界百年未有之大变局影响,青年政治意识表达呈现出新的样态。通过对哔哩哔哩视频网站团中央账号2017年至2020年发布的2506个视频的509万条弹幕从词频、词源、结构、功能等4个方面进行话语分析,探寻青年网络政治意识表达话语特征及存在的问题,并提出强化价值引导、开展“破圈”行动、拓宽表达渠道等青年网络政治意识表达引导策略。

Influenced by the global epidemic of new coronavirus pneumonia and the unprecedented changes in the world in the past century,the expression of political awareness of the youth has shown a new pattern.Based on the discourse analysis of 5.09 million bullet screens on 2506 videos released by the Central Committee of the Communist Youth League of China from 2017 to 2020,the research is conducted from four aspects:word frequency,etymology,structure and function.The present study has explored the discourse characteristics and existing problems of youth's network political awareness expression,and put forward some guiding strategies for youth's network political awareness expression,such as strengthening value guidance,carrying out"breaking circle"action,and widening expression channels.