女性身体意象与社交媒体信息过滤关系研究

A Study of the Relation Between Female Body Image and Social Media Information Filtering

身体意象是一个被建构的形象,它是由神经系统、心理层面和社会层面通过互动而形成的。作为个体对自我身体的描绘和态度,它既和个体内在的认知加工息息相关,又受社会中关于"身体美"的文化理想影响。在身体意象的社会文化模型中,大众媒介成为美的社会文化理想中最强大、最普遍的传播者,它帮助构建了对女性身体的大众审美,而女性受众将这一审美趋势内化,形成与其相符的身体意象。这一单向的影响路径在社交媒体时代被挑战,受众在新的媒体环境下获得了更多的主动权。通过问卷调查和数据分析发现,女性身体意象与其信息筛选率显著相关,且女性身体意象对其信息筛选行为有预测作用。这说明,在受众主体性更高的社交媒体环境中,作为一种态度的女性身体意象会影响着其对信息的选择与过滤。这提示着在社交媒体环境下,受众对信息的处理和加工是讨论媒介效果的研究中不可绕开的一环,也是未来需要更多讨论的方向。

Body image is constructed in the interaction of the neurological, the psychological and the social. As an individual’s portrayal of and attitude to her own body, it is not only related to her internal cognition but also influenced by the society’s cultural ideal about body. Mass media constructs the social ideal about female body, which the female internalize as their body image. This one-way influence has been challenged in the age of social media where users have more initiative. Through questionnaire survey and data analysis, this paper reveals a strong relation between female body image and information filtering rate, and a female’s body image was predictive of her information filtering. This indicates that female body image as an attitude affects the selection and filtering of information in the social media where the users are more subjective.