理性认知抑或情感触动--疫情信息接收者的反应方式及其影响因素研究

Rational or Emotional--On Modes of Response to Information About the COVID-19 Epidemic and Their Affecting Factors

新冠肺炎疫情相关信息传播过程中,公众对信息所反映的事实进行理性认知尤为重要,但同时,情感表达遍布各类信息渠道,人们也往往会对其所接收的带有情感色彩的信息有所觉察并被其打动。这种情感反应是否会干扰人们对事实的理性认知?基于覆盖全国30个省级行政区的问卷调查结果表明,疫情信息接收者的理性反应程度略高于情感反应程度,且二者并不必然相互排斥,而是呈现正相关关系;人口统计特征、信息主题卷入度、信息接收渠道等因素都会影响到对于疫情信息的特定反应方式。其中,性别、年龄、职业类型、居住地疫情严重程度,以及官方主流媒体、网络社交平台与其他非主流渠道的使用程度均影响主体的理性反应程度,而性别、受教育程度、信息获取渠道的数量,以及各类信息获取渠道的使用程度均影响主体的情感反应程度。因此,应警惕将“情感”等同于“非理性”的简化二元逻辑,重新审视健康传播中理性与情感的关系。

In the information transmission related to the COVID-19 epidemic,the rational reception of the information is particularly important for the public.At the same time,emotional expressions are all over the information channels and people are often touched by them.Will emotion interfere with the rational recognition of the facts?Based on a questionnaire survey covering all the 30 provincial regions in China,the research shows that rational and emotional responses are not always mutually exclusive,and there is positive correlation between them,and demographic characteristics,information topic involvement and information receiving channels all affect the mode of response.Therefore it is necessary to reexamine the relation between rationality and emotion in health communication,wary of the simplified binary logic regarding the emotional as the irrational.