体育产业转型发展的路径与策略分析

Path and Strategy Analysis of Sports Industry Transformation and Development

伴随着经济快速发展,特别是在经济新常态背景下,体育产业已经成为国民经济的重要增长点.相关从业人员应更好地理解体育产业在当前发展的新特征,充分认识发展环境,抓住发展机遇,寻求改革红利,促进体育产业转型,通过提高体育赛事以及休闲健身等活动的服务质量,满足群众的精神需求,利用这种方式让体育产业向“产业微笑曲线”的两端迈进.通过这种方式推动体育产业稳定发展,充分实现体育产业的经济价值及社会价值.

With the rapid economic development,especially in the context of the new normal economy,sports industry has become an important growth point of the national economy.Relevant practitioners should better understand the new characteristics of the current development of the sports industry,fully understand the development environment,seize development opportunities,seek reform dividends,and promote the transformation of the sports industry.By improving the service quality of sports events,leisure and fitness activities,the spiritual needs of the masses can be met,and the sports industry can move towards the two ends of the industrial smile curve in this way,in this way,the stable development of the sports industry can be promoted and the economic and social value of the sports industry fully realized.