融媒体环境下高校舆论宣传工作创新探究

Exploration of the Innovation of Public Opinion Publicity in Universi⁃ties in the Environment of Converged Media

互联网技术的持续勃兴推动了网络与媒体的深度融合,高校舆论宣传工作面临新的机遇和挑战。以马克思主义新闻观为指导,全面检视融媒体环境下高校舆论宣传工作存在的现实问题,树立正确的舆论宣传理念,创新科学的新闻传播手段,夯实广泛的宣传工作基础,已成为高校舆论宣传工作因应新形势、回应新要求的必然要求。

The ongoing prosperity of Internet technology has promoted the deep integration of the Internet and the media,presenting new opportunities and challenges for the public opinion publicity work in universities.Guided by the Marxist concept of news,it has become an inevitable requirement for the public opinion publicity work of universities to respond to the new situation and new requirements by comprehensively examining the real problems of public opinion publicity work in the environment of converged media,establishing the proper concept of public opinion publicity,innovating the scientific means of news dissemination and consolidating the extensive foundation of publicity work.